Director of Sales and Marketing

Job Summary: Responsible for the leadership and management of all functions of the Hotel’s Sales and Marketing operations, including direct sales, sales solicitation, sales administration and public relations, in accordance with Hotel’s standards. .

Qualifications

Education & Experience:  

• College degree or equivalent experience
• Minimum 5-7 years experience as Director of Sales and/or Marketing in a large group/convention segment.
• Oversight of 25M in Revenues including experience with 125K sq. ft of meeting space or larger.

Physical Requirements:

• Long hours sometimes required.
• Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

General Requirements:

• Proven management abilities including, but not limited to recognizing key market areas and trends, planning short- and long-range goals, including strategic five-year planning, forecasting and budgeting, departmental profit loss analysis, sales contracts.
• Proven work record in all areas of sales and marketing including broad knowledge in all markets (i.e., meetings, tour and travel, incentive, corporate, F.I.T.)
• Strong administrative skills to establish and evaluate actions plans, structure of sales efforts and allocation of resources to achieve desired results.
• Strong communication skills, including public speaking and presentation and preparation of written communication.
• Strong interpersonal skills for building an effective sales and marketing team, while creating a healthy environment for productivity.
• Strong leadership skills to make things happen by addressing important issues and act as a catalyst for change and continuous improvement.
• Strong motivational skills to move team beyond challenges and obstacles and enable them to achieve results and be successful
• Strong organizational knowledge to improve professional competence and increase contributions to the hotel.
• Strong organizational strategy skills to maximize profitability for both the short and long term which requires prudent long-term thinking.
• Proficiency in Delphi, Word, Excel, PowerPoint.
• Ability to enforce hotel’s standards, policies and procedures with hotel staff.
• Ability to prioritize and organize work assignments; delegate responsibilities.
• Ability to promote positive work relationships with all departments
• Ability to ascertain department’s training needs and provide such training 
• Ability to be a clear thinker, analyze and resolve problems exercising good judgment.
• Ability to focus attention on details
• Ability to ensure security and confidentiality of employee’s hotel information 
• Ability to work without direct supervision
• Ability to build a cohesive sales and marketing team, while creating a healthy environment for productivity.
• Ability to establish a climate within the sales and marketing department for open communication.
• Ability to communicate the hotel’s vision of being the leading hotel in the community
• Ability to motivate team and enable them to achieve results and be successful
• Ability to prepare written communication and conveying information clearly and effectively through both formal and informal documents.
• Ability to speak efficiently, conveying ideas and vision in a clear and concise manner.
• Ability to make decisions that enhance the hotel’s financial position
• Previous training in other hotel departments, preferably front office and food and beverage.

Duties & Functions

Fundamental Requirements:

• Produce the annual Revenue Plan in conjunction with Executive Committee members, 
• Sales and Marketing budgets and forecasts.
• Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved.
• Analyses current and potential market trends, coordinates all activities to maintain and 
• increase revenue through added business volume and increased rate.
• Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic and international markets.  
• Maintains contact with planners, corporate accounts incentive buyers’ airlines and wholesalers, through personal sales calls, telephone contacts and written communications.
• Creates and implements special programs to achieve greater productivity through:
• Increasing average rate
• Increasing occupancy
• Increasing business volume during difficult periods
• Increasing local food and beverage banqueting sales
• Ensures the hotel is represented as an active member of the local community through association membership.
• Coordinates sales and promotes business for the other DoubleTree by Hilton Hotels within the region.  
• Interacts with worldwide regional sales offices with attention to local office.
• Plans and executes sales trips to major market areas.
• Attends major travel functions to promote sales for the hotel.
• Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.
• Ensure that the training needs of the department are identified and that within their area
• of control training is systematically planned, implemented and evaluated according to
• Embassy Suites by Hilton standards, and as specified in the Hilton Worldwide Training Standards.
• Carries out personnel related duties to include but not limited to interviewing, induction, appraising, coaching, counseling, and where necessary, disciplining to ensure staffing and productivity as appropriate
• Produces monthly Sales reports and forecasts.
• Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction.
• Establishes and continuously updates mailing lists.
• Organizes and attends major sales/PR related functions within the hotel
• Carries out any reasonable request made by management
• Maintain complete knowledge of all hotel features/services, hours of operation, schedule
• in-house group activities, location and times
• Review the daily business levels, anticipate critical situations and plan effective solutions,
• in conjunction with the department heads, to best expedite these situations.
• Conduct Management Development and Performance Review for all sales managers and office manager
• Prepares written communication/visual presentations as required by General Managers.
• Creates and distributes promotional programs to increase hotel revenue
• Communicate market trends, occupancy fluctuations and need periods to Executive
• Committee and recommend corrective measures.
• Runs Yield Committee meeting weekly to review high and low demand periods for the hotel and adjust ADR accordingly.
• Set goals for each sales manager to achieve revenue plan objectives
• Build relationships with internal and external customers to gain their commitment and support
• Understand the agendas and perspectives of others to establish mutually beneficial objectives.

Position is Bonus Eligible.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.